Ecocapsula on the most followed Italian TV program!

  Ecocapsula su Occhio allo Spreco di Striscia la Notizia On Saturday May 5, 2012, Striscia la Notizia, the most watched TV program in Italy, dedicated the entire feature of "Occhio allo Spreco", by journalist Cristina Gabetti to Ecocapsula; it aired at the start of the program.
The feature was introduced after commets by Gabetti on the environmental problems deriving from mass production and from the consequential impossibility to dispose of mono-use coffee capsules. Further action was taken by Rossano Ercolini, coordinator of the Zero Waste project.
During the development, many undeniable advantages were brought to light regarding the use of refillable Ecocapsula capsules both from an environmental and economic point of view, while highlitghing the distinct superiority of brewed coffee from refillable capsules, which offer the possibility to use freshly ground coffee.The feature ended with a practical demonstration of Ecocapsula for Lavazza Compatible Coffee machines done by Cristina Gabetti herself.

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